5 Secrets to a Successful Toy Fair

January 30, 2025

There is plenty to do on the show floor — and afterward —to give your products the best shot at breaking through. Good thing our in-house toy experts Scott Goldberg and Amy Friedland recently shared their advice on how to get it done. From fitting your products into industry trends to creating a coverage highlights sheet to share with buyers, learn how to maximize your time at the event and beyond. 

Read the full story in People of Play.