Carve-X
The ultimate media experience that gets your product in the hands of media and creators
If you’re looking to work with the media at an upcoming industry show for toys, collectibles, or board games, but don’t know what it takes, then you’ve come to the right place. Carve-X is an invitation-only press event that features products in the environment in which they are meant to be used, like a bedroom, a family room, or an outdoor space. Each Carve-X exhibits at a major industry event to take advantage of the opportunity to meet with media and creators eager to learn about what’s new. Products and experiences are curated to maximize coverage for each brand’s goals.
Carve-X in Action…
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Media and Content Creators told us their biggest challenge with trade shows is that they are never the priority. They’re competing with buyers and reps for attention and appointments. Couple that with the fact that traditional media showcases are getting old. Media and creators are tired of cookie-cutter press events that feature products on six-foot tables with distracting signage and pushy publicists fighting for their attention. They want to interact with products in a more authentic, meaningful way.
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Using our relationships, we take reporters and creators through a personalized tour of the showroom. Each media partner who attends has the opportunity to get hands-on experience with the products that interest them.
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Carve-X is the ideal complement to brands with booths at major industry events and a great alternative for brands that choose not to have their own booth. Brands that participate in Carve-X understand the value and benefit of media relationships and coverage and are looking for affordable ways to make both happen.
