Carve-X
The ultimate media experience that gets your product in the hands of media and creators at Toy Fair 2027.
Carve-X, The Ultimate Media Experience will be on-site at Toy Fair New York 2027 from February 20 to 23 in the Special Events (D-Hall) Lobby on Level 1 in the Jacob K. Javits Center in New York City. Carve-X is an invitation-only meda event that drops every single product into hyper-realistic, fully immersive environments such as interactive play rooms, vibrant bedrooms, and dynamic outdoor play spaces, all designed to mirror how children genuinely experience play.
Carve-X in Action…
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Media and Content Creators told us their biggest challenge with trade shows is that they are never the priority. They’re competing with buyers and reps for attention and appointments. Couple that with the fact that traditional media showcases are getting old. Media and creators are tired of cookie-cutter press events that feature products on six-foot tables with distracting signage and pushy publicists fighting for their attention. They want to interact with products in a more authentic, meaningful way.
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Using our relationships, we take reporters and creators through a personalized tour of the showroom. Each media partner who attends has the opportunity to get hands-on experience with the products that interest them.
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Carve-X is the ideal complement to brands with booths at major industry events and a great alternative for brands that choose not to have their own booth. Brands that participate in Carve-X understand the value and benefit of media relationships and coverage and are looking for affordable ways to make both happen.
