Partner Success Stories
Sex Tech Company Draws a Crowd at CES With New Product Release
Ohdoki’s Challenge
Ohdoki, a Norwegian technology company bridging the gap between fantasy and reality through high-end technology, enlisted Carve to help build its U.S. presence after opening new headquarters in Miami. With its expanding global footprint, Ohdoki brings joy and excitement to audiences around the world and encourages open, honest, healthy conversations about sexual desires.
Carve kicked off the partnership in October 2023 to support Ohdoki’s efforts to diversify its audiences with a growing suite of elite sex toys catered to all genders. This came at an exciting time with the U.S. sex toy market reaching over $40 billion in size.
The partnership hit the ground running with strategic planning and media outreach to launch Oh!—the most advanced and discreet vibrator powered by sonic technology—at CES 2024.
The Results Included
Media Placements:
44
Media Impressions:
417.7 million
CSS:
10/11
The Carve Solution
Many publications aren’t allowed to cover sex toys and topics. And, over the last few years, sex tech on the CES show floor has been taboo. Given this constraint, Carve did thorough due diligence to connect with and embargo opportunities with reporters who could cover the topic. To break the stigma at the show, Carve curated an interactive and eye-catching booth with demonstrations that fostered meaningful conversations with the media. Combined with a seamless demo experience that made for digestible video and social coverage, Ohdoki emerged from CES 2024 with both traditional and social media placements in The Verge, TechCrunch, CNET, Gizmodo, Daily Mail, and more.
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Carve upleveled Ohdoki’s presence at CES by showcasing at ShowStoppers, a media-only event following the first day of the show. “The Handy” booth, named after Ohdoki’s interactive stroker, attracted a large crowd of reporters from Forbes, TechRadar, Techlicious, and more who were interested in the company’s new offerings. The booth’s success resulted in additional media visits on the show floor throughout the rest of CES.
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CES media coverage has shifted recently, with social media breaking news first and traditional media going more in-depth. Because of this, we knew we had to cater to what works for social – snappy videos and visuals – to show the product. We set up multiple models demonstrating how to sync the product with various devices. Tech journalists and influencers flocked to the booth to take pictures and videos, which they then shared on their respective outlets and social platforms.
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At CES, Carve played a pivotal role in amplifying Ohdoki's impact through embargoed media outreach leading up to the launch of Oh!. We secured in-person interviews for Ohdoki’s CEO and co-founder with tier-one media, including CNN Underscored, Fortune, The Verge, and Playboy. The resulting coverage elevated the Ohdoki brand with opening honest, authentic conversations with audiences about sex tech.
“I went looking for sex-tech companies to potentially do a roundup, and there were few enough to recognize only one trend: Not in sex tech, but in the absence thereof. One company stood out: Norwegian company Ohdoki, the creators of The Handy and the CES-launched Oh!, were a refreshing presence in the otherwise prudish tech landscape. Their booth was bustling with activity, offering a stark contrast to the largely sex-tech-absent event.”