Partner Success Stories
Digital Freight Broker Goes Mainstream with Focus on Newsjacking, Tech, and Social Good
Transfix’s Challenge
In early 2021, Transfix tapped Carve to increase brand visibility and elevate C-suite as thought leaders and subject matter experts in the supply chain industry. Seeing the rapid increase in supply chain media coverage, Carve had to be nimble, move quickly and establish authority to effectively newsjack on behalf of Transfix.
Carve was tasked with taking the technology-driven company to the next level as a true innovator in the digital freight space. Transfix also needed support highlighting the company’s many initiatives, including its focus on DE&I, sustainability, product launches, executive hires, creative campaigns that set them apart from competitors, and much more.
Results Over a 12-Month Period Included
Media Placements:
202
Media Impressions:
2.5B+
Average CSS Score:
7.5/11
The Carve Solution
Carve had to creatively garner media interest within national, business, financial, and supply chain trade outlets to stand out from the competition. Carve used highlighted Transfix as the innovative solution and voice of the industry, outlining the brand’s key differentiators and emphasizing the “why” behind its unique partnerships, hires, and launches.
Carve highlighted Transfix as the industry leader using the announcements to further the company’s continued success. Carve secured feature stories within Forbes Women, Cheddar News, ABC News, and CNBC, among others.
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The demand for supply chain bottleneck commentary was unwavering in 2021, and Carve placed Transfix spokespeople at the forefront of conversations including ports operating 24/7, the truck driver shortage, Hurricane Ida and Ian’s impact, and more, securing features in CNBC, Bloomberg, WSJ, and more. Consistent newsjacking increased Transfix’s authority, creating inbound opportunities from Tier 1 publications.
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From conception and budget to execution and reporting, Carve managed Transfix’s National Truck Driver Appreciation Week giveback, TransFIX My Rig. Carve secured a partnership with TV Celebrity Jason Cameron to renovate the rig of a truck, coordinated a before and after reveal, and showcased the initiative on a national broadcast segment. This unique giveback positioned the company as the digital freight solution that cares about drivers' well-being.
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In 2022, Transfix released its first-ever ESG report, which highlighted the company's Environmental, Social, and Governance (ESG) initiatives. Carve knew there was a bigger story to tell. We pre-pitched business, trade, and environmental-focused publications, and secured a number of media interviews and placements.
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Carve led the media relations for Transfix’s SPAC announcement in September of 2021, playing an integral role in developing the announcement messaging, FAQ, facilitating media outreach, and staffing interviews. In total, we secured 47 placements, in outlets like CNBC and Bloomberg, reaching more than 984.4M viewers & readers.