Refreshed January 26, 2024

There are two avenues most consumers take when making a consumer tech purchasing decision: reading reviews on sites like Amazon or searching for media coverage on a product or category to find reviews and “Best of” roundups.

But, there are some nuances about the category that are important to navigate.

First, the consumer tech reporter community is huge, with publications covering everything from scientific breakthroughs to outlets focusing on Apple or Google/Android products and news. Also, there are way more tech products than there are journalists to review them. That's why getting to know your friendly-neighborhood consumer tech reviewer is essential.

We can help.

If you are a company looking to get your product in front of the media that matters most, here are some reporters you should know. We work with them often for clients, including leading vinyl record player manufacturer Victrola, smart lock innovator Lockly, and more.

5 Consumer Tech Reporters to Know

Jennifer Pattison Tuohy

Jennifer is the current Smart Home Reviewer at tech media stalwart The Verge and has been at the forefront of all things smart home since 2013. Jennifer’s expertise is unmatched in keeping up to date on the latest product launches, protocols, and must-have smart locks, lighting, security cameras, and any other gadgets to tech out your home.

Check out Jennifer’s CES coverage on the launch of Carve client Lockly’s latest smart lock technology with facial recognition here.

Bridget Carey

CNET Principal Video Producer Bridget Carey has been a mainstay at the outlet since 2011. As the host of the Bridget Breaks It Down video series, she examines how technology changes our world. While Bridget covers a broad range of products and topics, she has consistently been the outlet’s go-to contact for educational STEM toys, and all video content related to CES.

Check out Bridget’s coverage of our client Ohdoki at CES here.

Arnold Carreiro

Freelance reporter Arnold Carreiro has been a regular contributor to TIME Magazine's new product-focused TIME Stamped shopping section. Not only does Arnold cover various tech products from e-bikes to treadmills, but he also provides great insights and recommendations for our four-legged family members with various pup-related product reviews and roundups. He's also located in the Jacksonville, FL area near Carve me!

Check out Arnold's review of Priority Bicycles' e-Coast here!

Tim Gideon

PCMag Contributing Editor for Audio Tim Gideon is a go-to for all things Bluetooth speaker and headphone-related reviews. He posts in-depth audio reviews with tremendous detail and always updates his “Best Of” roundups featuring headphones and speakers. Tim is your contact if you need a comprehensive look at your audio product and want to know how it stacks up against the industry's best.

Check out Tim’s review of Victrola’s Revolution GO here.

Jon Jacobi

Jon Jacobi is a Jack of All Trades when it comes to tech reporting and reviews as a freelance contributor at PCWorld and MacWorld. Being a former programmer himself, Jon has been a contributor to numerous publications for a variety of categories, including TVs, hard drive storage, dashcams, software, and audio products. The Carve team has been working closely with Jon on our client, Other World Computing, including their first USB4 SSD.

Check out Jon's review of OWC's Express 1M2 here.

Pro Tip: Like any profession, media contacts leave publications, join others, and even sometimes change their beats from time to time. It’s impossible to expect them to remind all PR contacts that they may be on the move, so staying in touch with them and keeping an eye on their social channels helps keep those media relationships strong.

Consumer Tech Reporters to Know