Trade Show Events: Should I Stay or Should I Go?

January 8, 2025

Trade shows still matter — and year over year, we’re seeing audiences grow at the big ones like Toy Fair, CES, and Gen Con. But what’s changed is how to stand out. Carver Scott Goldberg shared his take with “The Toy Book,” breaking it down into a framework to help shape your strategy:

What’s your goal? Sales? Booth traffic? Media coverage? Your answer should drive every decision, before and after the event.

Who are you targeting, and what story will resonate with them?

What’s your budget? You don’t need a big one to stand out.

Scott leaves more advice in the article. If trade shows are in your marketing plan this year, check it out on page 76 of The Toy Book.