Press Release

Carve Communications Partners with Red Toolbox as U.S. Agency of Record

Carve’s growth accelerated on the heels of their acquisition of Freeman PR with new toy client and their impressive roster of licensed brands 

MIAMI, FL (December 3, 2024) Carve Communications, Miami’s premier public relations agency focused on the intersection of innovation and everyday life, today announced the latest addition to its roster with Red Toolbox, the award-winning licensed toy company inspired by professional-grade tools and outdoor equipment. This partnership marks Carve’s first new client since acquiring Freeman Public Relations in November, underscoring its expanding capabilities within the children’s toy industry.

“I can’t think of a better way to start this era of Carve Communications than by adding Red Toolbox as our first new client partner post-acquisition,” said David Barkoe, CEO and founder of Carve Communications. “Red Toolbox’s impressive roster of licensed brands will allow us to execute our sustainable model of PR and industry-unique method of measuring the value of the coverage we secure across a variety of vertical media markets and customer segments, going beyond toys and into lifestyle, food, and home/shelter.”

Well-known brands within Red Toolbox’s product lineup this season include StanleyⓇ Jr., Black + DeckerⓇ, GoodyearⓇ, Miracle-GroⓇ, Oklahoma Joe’sⓇ, Tasty Junior™, and more. The company’s unmatched licenses intertwine the connection between work and play with parent and child and enhance relationships through mutual activities that are challenging, educational and most importantly a whole lot of fun! Each highly detailed playset provides children with skill-building experiences that are immersive and inspire creativity, social skills, and hands-on learning.

“Carve is the perfect partner to support our expansion in the US,” says Donna Arbietman, senior vice president of marketing and licensing at Red Toolbox.  “Their years of experience and proven track record, coupled with their multifaceted, results-driven approach to PR is exactly what we need to amplify our standout brands that families know and love.”

For more information about Carve Communications delivers success through its sustainable model of PR and the Carve Scoring System (CSS), visit www.carvecomms.com. 

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